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Download e-book for iPad: 101 Salon Promotions by Robert Oppenheim

By Robert Oppenheim

ISBN-10: 1562533584

ISBN-13: 9781562533588

This new source presents the entire info essential to advertise a salon successfully and inexpensively, for construction and preserving a pretty good consumer base. With a wealth of easy and artistic how one can allure consumers and raise revenues, one hundred and one Salon Promotions will depend on easy, easy-to-learn tools for development and preserving a profitable salon on a shoestring finances. Readers will find out how to capitalize at the climate, reap the benefits of vacations, community with different pros, gift consumers to make sure repeat enterprise, and masses extra. just a few of what you are going to study comprises:

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The consultant will very easily be able to see what’s wrong, why it happened, and what can be done about it. Do it all in a straightforward manner. Never insult the client or her hairdresser. ”) As you make suggestions for home remedies, find out what products they generally use at home. Don’t insult those, either. You can simply tell them that you’re not familiar with every product on the market, but you are completely familiar with the product(s) you use, recommend, and prescribe. Don’t use pressure.

Do you stock several SPF numbers in spring and summer? ) BE THERE, THE It would help, too, and you would be doing your clients a favor, if ATTENTION WILL BE you stocked some attractive bathing caps and head coverings. They’ll buy PAID, AND THE SALES them from you. The list can go on and on in terms of cremes, lotions, lip conditioners, sunscreen, makeup, and the like. WILL BE MADE. Remember, though, that you can stock all the appropriate items you want, but if your client walks right by them, ignores them, and nobody calls them to her attention, you’ll have a lot of inventory left come Labor Day.

They have been outdoors, they haven’t paid the attention they should to their hair’s condition, SEASONAL they haven’t had as many occasions to style it and have it look its best. The sun may have bleached out some of the color and, surely, a great deal of the moisture. But knowing that something has to be done and actually doing it are two different things. People get involved in back-to-school and other post-Labor Day activities and delay doing that “something” about their hair. It’s up to you to remind them.

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101 Salon Promotions by Robert Oppenheim


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